Senior Living Scoop: October 2025

Areté Living Admin
Oct 7
5 min read

Get the scoop on senior living and happenings at Areté Living! The Scoop is released the first Tuesday of each month by Areté Living, proudly managing senior living communities across six states.

Get this month's scoop below!

Senior Living Scoop: Is senior living only for people who need healthcare services?

Vice President of Sales Candice Marcks answers a common question: is senior living only for people who need healthcare services? Get the answer in this bite-sized 15-second video.

Featured Message: Leaders Celebrate and Learn during Sales-a-Palooza

Our annual Sales-a-Palooza was a great success! This three-day conference, held September 30 to October 2, brought together our incredible sales teams and leaders across six states.

We learned from our leaders, industry professionals, and each other how to advance our processes and strategies to elevate our experiences for seniors and their families.

This was such an inspiring event. Thank you to all who attended!

Congrats to our winners

We were proud to recognize outstanding team members during our awards show!

Sales Person of the Year

Ranae Boyer, Director of Sales and Outreach, Avamere at Mountain Ridge

Ovation Sales Person of the Year

Ginger Apprich, Community Relations Director, Ovation Heartwood Preserve

Rookie of the Year

Michael Fadden, Director of Sales and Outreach, Avamere at Englewood Heights

Thank you

Thank you to our teams for your energy and our presenters for sharing your expertise. Special thanks to Candice Marcks, Laura Andres, Jamie Allen, and Beth Sanchez for organizing such a successful Sales-a-Palooza!

We look forward to next year’s event. Follow Areté Living on social media for more spotlights from Sales-a-Palooza!

Read more about our award winners in the full feature.

Honoring Hispanic Heritage Month

Hispanic Heritage Month is celebrated from September 15 to October 15. This month is dedicated to recognizing and honoring the histories, cultures, and contributions of Hispanic and Latino/a/e/x communities that continue to enrich our workplaces, our communities, and our world.

This year’s theme, Collective Heritage: Honoring the Past, Inspiring the Future, reminds us that together we carry forward traditions of resilience, creativity, and progress while building a future of belonging for all.

What is Hispanic Heritage Month?

Hispanic Heritage Month is a time to honor the histories, cultures, and contributions of Americans of Hispanic and Latino/a/e/x heritage.

The dates of Hispanic Heritage Month were chosen to coincide with the independence anniversaries of several Latin American countries, including Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, and Chile, which all gained independence from Spanish colonial rule during this period.

Why do we honor Hispanic Heritage Month?

We celebrate Hispanic Heritage Month as a time to honor the vibrant traditions, stories, and voices of Hispanic and Latino/a/x residents, families, team members, and partners who enrich our workplace and communities. In doing so, we reaffirm our commitment to fostering diversity, equity, inclusion, and belonging across our senior living communities.

How can I celebrate?

We invite you to learn about and honor Hispanic Heritage Month! Click here to find out more about Hispanic and Latino/a/e/x heritage and inspiring icons.

Follow Areté Living on social media for featured stories from our team and residents, plus resources to honor Hispanic Heritage Month. Thank you for honoring Hispanic Heritage Month with us!

Areté Living Represents at Oregon Health Care Association Convention

Areté Living strongly represented at the Oregon Health Care Association's (OHCA) convention this year!

Sarah Silva, President of Areté Living, earned the 2025 Special Service Award for her pivotal support of OHCA and advocacy during key legislation affecting seniors.

Sarah played a pivotal role in OHCA’s advocacy during this year’s legislative session by meeting with lawmakers and visiting the capitol. Her impactful efforts strengthened the work of OHCA’s government relations team, helping the industry achieve critical objectives.

“I’m honored to receive this award alongside such respected leaders in the healthcare industry,” Sarah stated. “I value the Oregon Health Care Association and its vital role in advocating for our profession. It is a privilege to represent seniors across the United States, and I remain committed to ensuring they receive the quality care they deserve.”

Click here to read more about Sarah's well-deserved recognition.

Sarah and two teammates presented during the convention. On day one, Sarah joined a panel on driving performance in senior living through analytics and AI. Maddie Almodovar, Executive Director of Avamere at Sandy, gave a powerful presentation on creating inclusive senior living communities.

The following day, Livia Thompson, Sr. Life Enrichment Director with Avamere at Bethany, hosted a panel for activity professionals. She and this lively group shared tips and ideas to enhance their programs for residents.

Thank you to our teammates for sharing your expertise and valuable insights! Thank you to the OHCA for allowing us this incredible opportunity. See highlights below from the event!

Avamere at St. Helens Wins Gold in Senior Living for Third Year

Avamere at St. Helens is proud to announce its third consecutive win as the Best Retirement/Independent Living and Best Assisted Living in the Columbia County Reader’s Choice Awards. Avamere earned gold in both categories.

These awards are especially meaningful as they are voted on by local citizens, a true testament to the trust and confidence that Columbia County citizens have in Avamere.

“We are honored to be so valued by Columbia County,” said Nikki Whittaker, Executive Director of Avamere at St. Helens. “Thank you to the community, our residents, and their families. We are proud to be your choice for senior living.”

This recognition reflects Avamere’s unwavering commitment to its core value of “quality that is obvious,” a standard that’s evident in every aspect of daily life at the community. From compassionate care to engaging activities and newly remodeled living spaces, residents and their families can expect excellence in both service and environment.

Avamere at St. Helens also earned the 2025 Customer Experience Award from Activated Insights, further exemplifying the team’s commitment to an exceptional senior living experience.

Avamere at St. Helens has proudly served seniors and families for 25 years. Whether you're looking for a maintenance-free lifestyle, the ease of care services on site, or an engaging retirement, Avamere at St. Helens is a continued choice for senior living. Visit AvamereAtStHelens.com to find out more!

Social Media Fun

Our senior living teams and residents are having fun every day! See some of our recent posts below. Follow us so you don’t miss out!

10K Views on TikTok!

Hot Jobs in Senior Living

Find your passion at our senior living communities! Our 26 locations span six states, with opportunities in administration and leadership, nursing, housekeeping, dietary, and so much more.

Discover your passion today!

EXPLORE OPPORTUNITIES

What We're Celebrating in October

Here's what we're honoring and celebrating this month. Follow Areté Living on social media to see how we're recognizing these moments!

Hispanic Heritage Month, Sept. 15 to Oct. 15

Hispanic Heritage Month honors people of Hispanic heritage for their contributions to America and the world. This year’s theme is Collective Heritage: Honoring the Past, Inspiring the Future.

Breast Cancer Awareness Month

Early detection of breast cancer saves lives! Breast Cancer Awareness Month is the time to educate yourself on warning signs and schedule a mammogram. Schedule a screening with your doctor and remind your loved ones to do the same.

More Observances

International Day of Older Persons, October 1

World Mental Health Day, October 10

Halloween, October 31